How to Profit from Innovation

Would you know how to identify yours or your businesses Intellectual Property Rights (IPRs) ? Would you know how to protect and exploit them in order to  maximise  their profits?

If not, then this months seminar being held on Wednesday 19th October at The DoubleTree by Hilton Hotel is not to be missed !!


Intellectual Property Rights (IPRS) are possibly the most valuable and important assets a business can possess. In the last 25 years, intangible assets have gone from accounting for 17% of the average company’s value to nearly 70%, however many businesses are still not aware of the IPRs they may own and incorrectly assume that only large corporations with profitable brands, logos and patents need to safeguard their IPRs. 

During this enlightening seminar you will learn:

  • What is Intellectual Property (IP)?
  • How do you identify if you have IP Rights?
  • What can you do to protect your IP?
  • How can you profit from your IP?
  • Can you prevent others from profiting from your IP?


About the Presenters

Joanne Shelley is a Partner and head of the Company/Commercial team at Hillyer McKeown LLP.  She acts for a wide range of clients from individuals, OMB’s, SME’s to PLC’s.

As a recognised Intellectual Property (IP) specialist and former life scientist as well as providing general commercial/contractual advice including dispute resolution, Joanne is experienced in all aspects of both contentious and non contentious IP and Defamation. She regularly advises upon issues covering Patents, Trade Marks and passing off, Copyright, Design, Defamation and Confidential Information.

Joanne is also experienced in seeking and resisting Injunctive relief including search and seize orders and is one of the few court appointed Supervising Solicitors for such orders in the North West. She adopts a commercial and pragmatic approach to the protection, development and exploitation of IP as well as general contractual issues.

Karla Dooey is a Solicitor in the Company Commercial Department at Hillyer McKeown LLP and deals with a wide range of non contentious company, contractual and intellectual property matters.

She acts for commercial clients from all market sectors ranging from sole traders and SMEs to PLCs and is focused on providing pragmatic legal and commercial advice that helps clients find solutions as quickly and cost effectively as possible.

Her areas of work include drafting, reviewing and advising on terms and conditions of business, supply of goods and services agreements, agency and distribution agreements, franchising, joint ventures, shareholder and partnership agreements and providing general company advice.

Specialist areas include intellectual property, encompassing patent licences, assignments of intellectual property rights, advising on intellectual property clauses within commercial agreements and providing advice on ownership and exploitation of intellectual property. Karla also deals with IT contracts including software licence agreements, maintenance and support agreements and hosting agreements.

 To benefit from this seminar please attend The Business Network Lunch on Wednesday 19th October at The DoubleTree by Hilton Hotel.

To book please click here or contact Tracy on 0844 310 1400 or email

[email protected]

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